Shibari.
BRANDING | CREATIVE DIRECTION | PRODUCT LAUNCH | PACKAGING | UX | PHOTO, VIDEO, PRINT AND DIGITAL DESIGN | ADVERTISING
Shibari is a sexual health & wellness brand. The name means “the Japanese art of rope tying” which evokes exploration and connection with self and others. This brand was developed for the female target: It’s sensual. Seductive. Intimate.
Everything within this brand is deeply connected between messaging, creative, and the Japanese culture.
A LOOK INTO THE BRAND
BRAND GUIDELINE SAMPLES
WILD-POSTING SAMPLES CURATING REAL WORLD INTERACTION
WEBSITE SAMPLE ELEMENTS
ITERATIONS OF SHIBARICampaign exploration of messaging and visualization of the Shibari erotic connection which ties to the art of Japanese Shibari, personal intimacy, and sexual pleasure.
