JO. Brand Refresh.
JO, the longtime leader in sexual health & wellness, underwent a comprehensive identity refresh that established cohesive creative direction across the brand through advertising, packaging, digital, print, email and web design, as well as emerging media.
BRANDING | CREATIVE DIRECTION | PHOTO & VIDEO | PRODUCT DESIGN | DIGITAL | PRINT | TRADE SHOW
THE HISTORY OF JO'S IDENTITYThroughout its history, JO's visual identity failed to actually own a consistent brand identity. The refresh opportunity was to reclaim JO's sensual identity through a more contemporary perspective, introducing imagery and messaging that feels confident, connected, and grounded in real experiences.
THE REFRESH The rebrand established a cohesive visual language through a refined color palette, select typography, intentional messaging, and imagery that balances connection with sensuality. The creative direction embraced the iconic red and the distinctive circular forms of its logo, reinterpreting these recognizable elements into a modern, timeless identity. The result is a unified brand experience that positions JO as a premium, enduring presence in sexual health & wellness.
Samples below of the new branding:
WEBSITE SAMPLESA new website was developed for various screen sizes using the iconic red circle as focal element. The new site is programmed with movement and customer interaction throughout.
INCLUDES 1000+ NEWLY DEVELOPED PDP IMAGES, UX DESIGN, RENDERS, AND PHOTOGRAPHY
TRADESHOW CAMPAIGN AND ACTIVATIONTrade shows are a powerful touchpoint for client connection and brand growth. Built around the “enJOy” campaign, this experience encouraged attendees to explore what brings them pleasure—sex, passion, and fantasy—through playful, immersive design. A custom interactive peek-show box showcased short, engaging videos, drawing in onlookers and inviting discovery. Every element of the booth was designed to create conversation, foster new relationships, and strengthen the brand’s presence in the market.
Samples below from a tradeshow:
SOCIAL MEDIAVision, templates, and samples
CREATIVE DIRECTION FOR PHOTO AND VIDEO SAMPLES
